Your cap table is your company's most sensitive record. Pulley treats it that way, with protected data, transparent pricing, and a team to support you.
Choosing the right equity platform means knowing exactly how your data, your stakeholders, and your records will be treated.
These are our promises so you can have peace of mind.
Pulley's sales and support teams cannot access your stakeholder data without your permission.
Your records are not shared, sold, or used for any purpose outside administering your account. If you want to grant access, you control when and to whom.
Pulley has a simple per stakeholder rate with no hidden fees for standard reports, compliance tools, or integrations.
Our agreements don't come with arbitrary annual price increases, and multi-year terms are available so your finance team can forecast accurately.
Pulley will not contact your employees, option holders, or investors for marketing, product research, or any other purpose without your explicit permission.
Pulley doesn't generate revenue through data monetization. Our business model is straightforward: you pay a subscription, we provide the tools and support to manage your equity.
Pulley is SOC 2 Type II certified, with continuous compliance monitoring and an annual third-party audit. Your equity records are protected under the same standards used by enterprise financial software.
Pulley's sales team cannot view your cap table or stakeholder list without explicit permission from you
We do not sell, license, or share any of your equity data with any third party
We do not contact your employees, advisors, or investors for any purpose without your consent
Pulley has no financial interest in secondary transactions involving your company's shares
When an auditor has questions, our team answers them. When a valuation comes under scrutiny, we stand behind it.
Audit support is included for the life of every valuation we issue.
None of our 4,500+ 409As have ever failed an audit.
409A methodology that follows best practice for your individual context
Direct communication with auditors on your behalf
Documentation and correspondence support throughout any review
Compliance with ASC 718 stock-based compensation accounting and Section 3921 reporting requirements
The Pulley team set us up in a fraction of the time of our previous provider. We were able to get a 409A done quickly with minimal effort on our side. We are thrilled with the product and service we have received.
Larry Buckley
CEO and Founder of DataOceans
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Having a source of truth for token distribution is by far the most beneficial part of using Pulley. It's easy to understand when tokens are vesting when they are being distributed, who has received or exercised options, and who hasn’t. Highly recommended for anyone in the crypto space.
Ari Litan
Advisor and Former COO at LayerZero
I absolutely love Pulley and recommend it to every client! The pro forma modeling tool can save a startup thousands by making it easy to quickly and effectively model how each SAFE or convertible note impacts the cap table. Pulley has become an essential part of any pre-Series A financing.
Kelly Boyd
Attorney at Montgomery Pacific
Pulley has proven to be a valuable partner in streamlining and managing our token operations on a single platform. Their outstanding customer support also made the transition extremely easy for our team.
Sr. Corporate Paralegal & Equity
Token Administrator at Mysten Labs
We are wrapping up our financial audit. The stock based comp reporting was a snap with Pulley!
Kent Toy
VP of Finance
Pulley was promoting their service with a simpler/faster onboarding process and I can confirm that it was really smooth. The rep was friendly and walked me through the process. We had every feature in Pulley we needed thus far (at seed stage, with a sizable team). The interface is simple, good UX, etc.
Balázs Scheidler
CEO at Axoflow
“I like the fact that we can use our own documents, especially for options. Combine that and other features with the competitive pricing and you have a win.”
Tim Gutwald
General Counsel and Chief Compliance Officer
Less than five minutes for most responses
When something is wrong with your equity records, you don't have time for a ticket queue. A phone call with Pulley typically takes less than 15 minutes, and our phones are staffed by people who understand equity administration.
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For teams that want deeper operational support, Pulley offers a dedicated equity admin service: a named point of contact who knows your cap table and can act on your behalf when you need it.
When you're managing equity for hundreds of stakeholders, trust isn't optional—it's fundamental. In Pulley, we found a team we can trust, particularly with data privacy and transparency. Our expectation is that equity data stays private. Pulley was able to do this.
Karri Saarinen
CEO at Linear
Having a source of truth for token distribution is by far the most beneficial part of using Pulley. It's easy to understand when tokens are vesting when they are being distributed, who has received or exercised options, and who hasn’t. Highly recommended for anyone in the crypto space.
Ari Litan
Advisor and Former COO at LayerZero
I absolutely love Pulley and recommend it to every client! The pro forma modeling tool can save a startup thousands by making it easy to quickly and effectively model how each SAFE or convertible note impacts the cap table. Pulley has become an essential part of any pre-Series A financing.
Kelly Boyd
Attorney at Montgomery Pacific
Pulley has proven to be a valuable partner in streamlining and managing our token operations on a single platform. Their outstanding customer support also made the transition extremely easy for our team.
Sr. Corporate Paralegal & Equity
Token Administrator at Mysten Labs
We are wrapping up our financial audit. The stock based comp reporting was a snap with Pulley!
Kent Toy
VP of Finance
Pulley was promoting their service with a simpler/faster onboarding process and I can confirm that it was really smooth. The rep was friendly and walked me through the process. We had every feature in Pulley we needed thus far (at seed stage, with a sizable team). The interface is simple, good UX, etc.
Balázs Scheidler
CEO at Axoflow
“I like the fact that we can use our own documents, especially for options. Combine that and other features with the competitive pricing and you have a win.”
Tim Gutwald
General Counsel and Chief Compliance Officer
