Pulley vs. Carta See how they compare

Compare the top two cap table solutions for startups and growing companies.

Set time with us to learn why more founders and finance teams are choosing Pulley over Carta.

  • Predictable pricing

  • Easy-to-use workflows

  • Accurate, trustworthy data

  • Expert support

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Why founders and finance teams choose Pulley

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Predictable
pricing

Pulley provides predictable, transparent pricing plans at a fixed price per stakeholder and multi-year term options to avoid renewal sticker shock.

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People you
can trust

Pulley will never share your data or use your confidential information to broker trades. Your data stays secure and protected with Pulley.

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Scalable equity management

Plans include advanced compliance and reporting features, bulk actions, and integrations to support your company's growth.

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Expert
support

Get in touch with a real person with an average response time of just five minutes. Expand your support with a dedicated equity admin.

Pulley vs Carta in detail

Pricing

Pulley

Transparent, scalable pricing with startup-friendly options.

  • Startup Plan is $1200 per year for up to 25 stakeholders.

  • Growth plan is $3500 for your first year for a team of up to 40.

Carta

Free plan for up to 25 stakeholders and basic features. After that, Carta’s pricing is opaque and expensive for scaling companies.

You will have to ask a sales rep to get pricing info.

Customer Support

Pulley

Fast and experienced support team.

  • Average response time is less than 5 minutes.

  • Get answers from seasoned founders and lawyers.

  • Best-rated support in the industry (source).

  • Phone, email, and chat support for you, your stakeholders, and third-parties like law firms and auditors.

Carta

Inconsistent support due to tiered support levels.

  • Variable wait times.

  • Wide range of support experiences across users.

Ease of Use

Pulley

Intuitive UX designed for founders and finance teams.

Use individual issuance flows with step-by-step guides, helpful tips, and alerts. You only need to choose spreadsheet mode for bulk issuance.

Carta

Steep learning curve required.

Complicated spreadsheet mode is the only way to issue.

409A Valuations

Pulley

Two valuations a year are included in most subscriptions.

  • Five-day turnaround time.

  • Dedicated 409A specialist.

  • Accelerated valuations by request.

  • Includes audit support if needed.

Carta

Valuations take up to ten business days, are almost entirely automated without a dedicated expert, and do not include audit support.

Option Grants

Pulley

Generate signed, legally binding option grants with all material terms for diligence.

Carta

Does not generate fully executed legal documents with all material terms included. Requires a third-party tool like DocuSign to collect signatures.

Reporting

Pulley

Comprehensive reports that display all cap table data but also summarize each element of your equity plan and cap table in separate line items for easy analysis.

Custom reports are included in Growth and Custom plans.

Carta

Carta provides similarly comprehensive reports, but cap table data may require manual calculations to get the information you need, such as how many options have been exercised in your stock plan.

Custom reports require an email request to support. There is no function to create or edit reports in-platform.

Stock-based Compensation Reporting

Pulley

Transparent, fully-formulated ASC718 reports including cost center reporting and comprehensive disclosure calculations required for financial statement footnotes.

Carta

Carta’s ASC718 report does not include formulas, making it harder for auditors to understand.

Fundraising Modeling

Pulley

Advanced fundraising modeling tools.

  • Export pro-formas in Excel for your legal and venture capital team.

  • Support for pro-rata and YC's participation rights.

  • Detailed ownership percentages for all stakeholders.

  • Accurate conversion for pre-money SAFEs.

  • Model dilution.

Carta

Similar fundraising tools, but with limited functionality.

  • Grouped ownerships percentages.

  • No support for pro-ratas and YC's participation rights.

Scaling Capabilities

Pulley

Designed to handle complex cap tables as you scale.

  • Stock splits process instantly.

  • Support for hybrid, milestone, and time-based vesting for all equity types.

  • Spousal agreements for grants.

Carta

Also has advanced scaling features, but some situations may take longer to process.

  • Stock splits take up to 14 days to process.

  • Support for hybrid, milestone, and time-based vesting requires separate grant agreements for most equity types.

Token Equity

Pulley

Comprehensive token cap table management

  • Issue & distribute token equity

  • Create and manage complex vesting schedules

  • Integrate with top custodian platforms and deploy through major blockchains

Carta

Only supports traditional equity.

Founder & Employee Experience

Pulley

Designed to help founders and finance leaders understand equity.

Carta

Focused more on institutional investors.

GET STARTED

How long does it take to switch from Carta?

Your Pulley cap table can be ready to approve and launch in as few as 10 business days. You'll get concierge onboarding from a cap table expert and ongoing support you can trust.

1

Access

A few key documents are all we need to kick off migration.

2

Done-for-you onboarding

Pulley reviews your documents and quickly builds an accurate cap table.

3

Approval

Approve your cap table. Tell your stakeholders. Done.

Pulley’s team can also help you connect your HRIS integrations and prepare for your next audit or funding round.

MAKE THE SWITCH
FROM CARTA TODAY

Pulley will transfer your data and build your new cap table for you.

GET A DEMO
Copyright @ 2025 Prolific Labs Incorporated. All Rights Reserved.
All content presented herein is for informational purposes only. Nothing should be construed as legal advice.
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